Elements of a business card
1. The constituent elements of shaping are:
Illustrations (like subtle or decorative patterns)
Logo (a logo shaped by a pattern or text)
Commodity name (standard font of commodities, also called synthetic text or trademark text)
Decorative frame, shading (beautify the layout, set off the theme)
2. The constituent elements belonging to the text are:
Company name (including the company’s full name in Chinese and English and business items)
Slogan (a complete short sentence that expresses the corporate style)
Person’s name (Chinese and English title, name)
Contact information (Chinese and English address, telephone, mobile phone, pager, fax number)
3. Other relevant elements:
Color (match of hue, lightness and saturation)
Arrangement (the overall arrangement of text and patterns)
